Sales, Marketing, Management (rochester ny)

David McClurg 23 Cedarbrook Circle
Cell show contact info Penfield, NY 14526

Food Industry Sales, Marketing, Management

As the Vice President of Marketing, grew the market for NY apples by 45% by engaging supermarket chains in the eastern United States.
As Sales Manager, led a team of 14 inside and outside sales representatives to exceed the company sales goal of $25 million.
• Management, sales training, and team leadership
• Business development, building sustainable relationships
• Promotional programs and opening emerging markets
• Developed and presented to the Board of Directors
• Planned and executed logistics for national and regional trade shows each year

• Planned and executed a fall marketing plan that profitably moved a 32-mil bushel crop at a value of $250 million
• Twice awarded the Product Business Magazine "Marketing Excellence Award" by working with 40 supermarket chains in the eastern US and the Defense Commissary Agency (DeCA)
• Developed new foodservice sales territory to produce over $3.5 mil per year
• Designed marketing and promotional programs with co-partners that increased exposure and sales: JetBlue Airlines, American Cancer Society, General Mills-Box Tops for Education, Jif-Smucker's, Marzetti and The National Peanut Board


Volunteer Work 2006-Present
• Helping 3 family members out in time of need due to death and estate issues in 2013
• Volunteer time at the Rochester Open Door Mission
• Safety Net Committee at my church that helps people out in times of need
• Flower City Work Camp, where I planned and organized the feeding of 550+ youth and adults for the week

IFCO Systems, Tampa, FL 2011-2012
Northeast Account Manager
Newly created position to expanded the use of returnable plastic containers (RPC's) as a packaging alternative for supermarket produce purchases
• Developed relationships with northeast supermarkets and produce suppliers throughout the US to convert existing packaging to RPC's that resulted in improved quality, reduced supply chain costs, and landfill waste
• Researched 35 produce supplier items and presented packaging conversion data to retailers
• Converted 15 produce commodities to RPC packaging in Wegmans and Loblaws Canada

David McClurg -2- show contact info

New York Apple Association (NYAA), Fishers, NY 2001-2011
Vice President of Marketing
Represent the apple industry to retailers, the public, state and federal agencies. Marketed the yearly apple crop.
• Created a yearly marketing plan for the apple crop that strategically grew the market for NY apples from 24 mil bushels to over 32 mil bushels in 11 years
• Planned and executed a yearly marketing plan for retailer ad plans and promotions that grew the business in over 40 supermarket chains. In 2008 this program won the Produce Business Magazine "Marketing Excellence Award"
• Developed a yearly national display contest for the Defense Commissary Agency (DeCA) in US military commissaries that increased to 86 participants and won the Produce Business Magazine "Marketing Excellence Award in 2009
• Expanded the business for New York apples with New York State Schools, SUNY Colleges and USDA school lunch programs by working with 2 national and 5 regional food distributors across New York State
• Re-designed the NYAA web site, researching a new web master, creating new updated content, and creating a more consumer friendly information site

Jacobstein Food Service, Rochester, NY 1990-2001
Sales Manager 1999-2001
Managed a 14 person sales team for a $25 million broad line food service distributor.
• Increased sales 10 % each year and increased bottom line profit margin by 2%
• Worked with food brokers on new inside sales incentives for growth in targeted product lines
• Designed and implemented a new comprehensive commission plan for outside sales reps that incentivized them for increased sales and profit margin
• Implemented a new laptop sales order system for all outside reps. Trained sales people that resulted in eliminating the need for 400+ orders per week to be entered the inside sales staff

Sales Representative 1990-1999
Sale of food and related products to restaurants, schools and institutions.
• Grew sales territory from 0 to $3.5 million annually
• Exceeded sales goals
• Established relations with key multi-unit accounts that grew annually

Bachelors Degree in Business Management, SUNY Empire State College, Rochester, NY
Associates Degree in Food Management, Monroe Community College, Rochester, NY

• Microsoft Office Suite, Word, Excel, Power Point, Access, Outlook

  • it's ok to contact this poster if you are a potential employer or other principal
  • Principals only. Recruiters, please don't contact this job poster.
  • do NOT contact me with unsolicited services or offers

post id: 4612670395


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